I discussed a while ago the need for us all to be responsible in the way we use outbound calling as a marketing tool. It holds a lot of potential but must be used responsibly or we might have this privilege taken away from us. The industry is divided on the best course of action, but the one thing that everybody is worried about is regulation.

The most irritating thing? Legislation already exists that could cut the bad guys down a peg or two, but OFCOM seems worried about enforcing it.

A year on, OFCOM have opened another investigation re: MKD holdings, also known as Kitchens Direct. See here: Ofcom Website investigation about MKD Holdings Ltd regarding silent calls

The numbers bought into the open by the original OFCOM investigation were conclusive - MKD were misusing the telecommunications network. There can be no defence against such a high number of silent calls. OFCOM’s solution was astoundingly not a fine but this:
“OFCOM obtained written commitments from MKD Holdings which included a commitment that the daily number of silent calls for each phone number used by MKD Holdings would not exceed 5% of the total number of daily live calls” (Source: OFCOM website)

Radical thought: Perhaps if some proper action was actually taken then we’d see the number of silent calls drop?

Regards,
DB